Ray White Real Estate Maitland

I have done other work for Ray White of Maitland prior to this shoot, but Michael approached me recently and said that he was creating a new brand for himself, and needed some candid, but working images for his website, promotional and vehicle signage.

So we went to Morpeth, and did a street shoot. He also wanted some SOLD shots. The first couple of shots were of him just holding the sign, and I suggested that they wouldnt instill me with the excitement of selling a house, so he realised that he needed to get a bit more emotive.

I will admit, one thing I hate seeing Pro Photographers do, is desaturate an image, but leave one colour in, like wedding photos etc. I just hate it, I think it is such an 80′s thing to do,……But……..it is actually effective hear. So I have to eat my words.

So, heres the result.